Pakistan’s e-commerce marketplace ‘Tajir’ raises $17m in Series A round

The B2B e-commerce marketplace in Pakistan, Tajir has managed to raise $17million in a Series A round led by American venture capital firm, Kleiner Perkins.

Participating in the funding round were companies including Fatima Gobi Ventures, Y Combinator Continuity Fund, Golden Gate Ventures, AAVCF, Flexport, VentureSouq Liberty City Ventures and other angel investors.

Tajir was founded in 2018 by two brothers, Babar and Ismail Khan. The aim of the company was to target small mom and pop stores (known as kiryana stores), which are struggling to purchase inventory through traditional wholesale channels. Through Tajir’s mobile application, small kiryana store owners can purchase over 1,000 stock-keeping units including cooking essentials, snacks and biscuits, among others.

Babar and Ismail while sharing the reason to launch Tajir said that they want to revamp the grocery segment in Pakistan with a special focus on improving the supply chain operations. Ismail highlighted the potential of Tajir’s target market, saying that “90 per cent of Pakistan’s retail economy flows through these mom and pop stores”.

Tajir also claims that they will help increase the income of a kiryana store owner by saving time.

At present, the startup company only facilitates small retailers in Lahore and some other parts in central Punjab. But the company is planning to expand its operations in Karachi as well, by using the latest round of funding capital the firm has received.

Impressed by the company’s great work, the venture capital firm Kleiner Perkins, in its recent post, called Tajir the “largest tech-enabled retail network” in Pakistan.

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