Keep up ‘second nature’ behaviour like mask-wearing, campaign urges


eople in England are being urged to continue wearing face coverings in crowded places, and use the NHS Covid-19 app to check in to venues, despite legal requirements to do so being lifted.

An official information campaign, which will hit airwaves, newspapers and other media from Thursday, will see the Government replace its “hands, face, space, fresh air” slogan with its new catchphrase: “Keep life moving.”

A video fronted by TV doctor Dr Amir Khan will also recommend people continue to follow social distancing guidance, as the film shows a young man stepping off a pavement to allow an older neighbour to pass.

The advice comes despite Monday being trumpeted as England’s “freedom day”, with Prime Minister Boris Johnson removing almost all legal restrictions, including social distancing guidelines.

We should all be proud of the efforts of our nation in getting us to a point where we have been able to lift restrictions in a careful and cautious way as we move one step closer to normal life

Pressure has also been placed on young people to get a vaccine, as Health Secretary Sajid Javid reiterates the Prime Minister’s plan to make full vaccination a “condition of entry to nightclubs” by the autumn.

The campaign will warn, however, that being doubled jabbed does not entirely protect you from being infected with coronavirus, or from being told to self-isolate.

The campaign comes as hundreds of thousands of people are being hit by a “pingdemic”, causing chaos for a number of industries.

Retailers are struggling to keep shelves fully stocked amid staff shortages caused by the number of people being told to self-isolate by NHS Test and Trace, including via alerts from the Covid app.

Those who are deemed to have come into close contact with a positive coronavirus case are instructed to stay at home for 10 days.

The British Retail Consortium (BRC) has urged the Government to change self-isolation guidance for workers, with the exemptions for the double vaccinated not due to be brought in until August 16 – although some critical workers are set to be given the green light to skip quarantine before then.

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